Jal Jeevan Mission is envisioned to provide safe and adequate drinking water through individual household tap connections to all households in rural India.
Har Ghar Jal under the Department of Drinking Water & Sanitation, Ministry of Jal Shakti invites you, the creative minds of India, to play a pivotal role in a special movement. This is an opportunity to leave your mark on a multi-mode communication campaign on issues of water quality for themes such as Drinking from the tap and Chlorinated water that aims to create mass awareness in the rural population of India. The challenge is to break myths around tap water like:
Myth 1: Tap water is not safe to drink.
Myth 2: Tap water is not rich in minerals.
Myth 3: Tap water tastes bad because of its poor sanitary quality or chlorination used
Myth 4: Tap water has a high amount of TDS.
Myth 5: Tap water is stored water and it is not fresh.
As you all are aware drinking from a tap and insisting on safe water from the supplier is the most cost-effective and environment-friendly way to access water that nourishes us. Another issue is of use of disinfection that keeps the water safe from potential bacteriological contamination while storing, handling, distributing etc. The acceptance of disinfection such as chlorination is low in the rural area.
As a participant, your task is to design a multi-mode communication campaign on issues of water quality for themes such as Drinking from the tap and Chlorinated water is safe.
The multi-mode communication campaign to have a title, subtitle, theme, how you plan to reach people, through which medium, what kind of messages or creative we may develop or plan etc.
The best possible campaign design will be recognized and likely to be implemented. Your creative input will help shape the way our nation supports making a water-secure nation.
Your multi-mode communication campaign will be evaluated based on how the awareness plan or ideas are aligned with the JJM campaign’s objective mentioned above, their originality, their appeal to a diverse audience, and their ability to convey a powerful message succinctly through various modes of communication. Also, these ideas should have some inbuilt impact evaluation matrix, so that we can track the progress/ impact of the campaign. The Selection committee will evaluate the ideas based on the mentioned parameters and select the winners.
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Parameter |
Description |
|
1 |
Originality |
The message and idea should have a powerful impact and not be plagiarised. |
2 |
Reach |
The campaign should appeal to a diverse audience. |
|
3 |
Technical Feasibility |
Campaign features, scalability, interoperability and enhancement. |
4 |
Roadmap |
Communication strategy, periodical time to reach the different sets of audiences. |
|
5 |
Team Ability & Culture |
Team leader’s effectiveness (i.e. ability to guide, ability to present idea), team members’ qualification, growth and |
6 |
Financial Plan |
The potential cost to execute the campaign plan. |
|
7 |
Unique Selling Point (USP) |
List of unique features that the campaign plan will demonstrate. |
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